Italian denim brand Diesel Jeans is set to debut its NFT collection, ‘D:VERSE’, on Rarible. The project’s goal is to offer customers a digital experience without completely straying from the physical, with the NFTs purchasable via crypto or fiat money.
No Universal Love for the ‘Phygital’
D:VERSE is Diesel’s newest platform and as of March 12 is the place to find NFT versions of the brand’s runway garments. The site will also be a hub where physical pieces can be purchased; hence ‘phygital’, as physical and digital collide, wordplay that not everyone seems to appreciate:
Anyone who becomes a D:VERSE NFT holder will also have access to the D:VERSE-KEY and the discord channel. The D:VERSE-KEY grants holders exclusive rights to raffles, metaverse outfits, NFT presales, and more.
Features of the first NFT release will include pieces from February’s Diesel FW22 runway show. Among them are a puffer jacket, a pair of sneakers, and a fur jacket, purchasable on a first-come-first-served basis in either crypto or fiat money. The public sale will last for 55 hours on the Rarible marketplace from March 12.
Fashion Retailers Queue Up to Launch NFTs
Everyday fashion retailers are taking the plunge into the world of NFTs as more and more brands launch digital collectibles. Earlier this year, even Crocs – “the world’s ugliest shoe” – jumped into the NFT space and trademarked its intellectual property.
And popular US brand ‘The Gap’ has launched its NFT collection on the Tezos blockchain. The project collaborates with Brandon Sines, the creative mind behind Frank Ape, and will also feature a digital experience called ‘Gap Threads’.