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Lamborghini-Backed Racing Team Adopts NFT Authentication for Car Parts

GT racing team Vincenzo Sospiri Racing (VSR) is partnering with NFT platform Go2NFT for a project that certifies racing car parts. The NFTs will aid in monitoring and ensuring car part quality, with the collaboration offering room to extend this technology to merchandising:

Sospiri Personally Endorses Pilot Scheme

Go2NFT’s pilot scheme will utilise NFT tech to authenticate factory parts, with racing champion Vincenzo Sospiri himself stating that VSR, Go2NFT, and the blockchain platform Skey Network will be building cars with verified provenance:

https://www.gettyimages.com.au/detail/news-photo/italian-driver-vincenzo-sospiri-sits-on-his-car-in-pit-row-news-photo/51659371

This also brings great responsibility to ensure that we can securely authenticate and audit every part of our racing fleet to monitor performance and ensure provenance.

Vincenzo Sospiri, VSR

Boris Ejsymont, chief business officer of Go2NFT, understands the challenges brands face in protecting their intellectual property, and says that NFTs offer a solution. For more information on the tech behind this project, check out Go2NFT’s video below:

NFTs Rev Up the Auto World

This isn’t Lamborghini’s first dip into NFTs. In August 2021, the company celebrated its founder, Ferruccio Lamborghini, with the launch of an NFT collection, a collaboration between the Ferruccio Lamborghini Museum and crypto art platform Elysium Bridge. Touted as a “one-time event”, the collection offered investors the chance to “own unique pieces of supercar history in an unprecedented NFT drop”.

But it’s not just performance cars that are experimenting with NFTs. Alfa Romeo’s latest SUV, the Tonale, enables customers to track and store its maintenance records. This, more practical, approach to documenting vehicle data will add much-needed transparency and efficiency to record-keeping.