With Formula One’s Miami Grand Prix ready to roll next weekend, Mercedes has announced a new NFT collection. The twist? It could come with a piece of the actual car:
NFTs You Can Touch
F1 team Mercedes-AMG Patronus has revealed a long-term alliance with global crypto exchange FTX for the release of NFT collectibles for the Miami Grand Prix and the remainder of the 2022 race season.
FTX will be releasing 2,500 free-to-claim “ticket stubs” in the form of artistic renditions of actual race tickets. This gives fans the opportunity to collect ticket stubs throughout the season, creating a community of traders with a passion for racing.
The Miami event will even feature Mad Dog Jones, a notable NFT creator. Fans can also look forward to two special NFTs attached to the rear wing endplates of George Russell and Lewis Hamilton’s race cars – both of which will be auctioned together with accompanying Mad Dog Jones NFTs.
While the goal of the collection is to increase fan engagement, many have pushed back, mocking the initiative as far as calling it a “scam” and “stupid”:
Not Mercedes’ First Rodeo
This isn’t Mercedes’ first venture into the world of NFTs. In January, it teamed up with Art2People to launch a collection to celebrate its G-class series.
More recently, South Korean manufacturer Hyundai dipped its toe into the NFT ecosystem with its ‘Metamobility Universe’.