Category: Mutant Ape Yacht Club

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Snoop Dogg to Open Bored Ape-Themed Dessert Restaurant

Superstar rapper, recording mogul and NFT enthusiast Snoop Dogg has linked up with the Food Fighters Universe team to launch “an immersive retail dessert experience” to be known as Dr Bombay’s Sweet Exploration.

Food Fighters Universe is the team behind Bored Ape Yacht Club-themed fast food restaurant Bored & Hungry, which opened in Los Angeles earlier this year.

A Bored Ape Eatery in All But Name

As the owner of a Bored Ape NFT, Snoop Dogg is lending the name of his BAYC avatar, Dr Bombay, to his eponymous sweets-only eatery. BAYC, created by Yuga Labs, grants its NFT holders the right to commercialise their owned images. So while Snoop’s project is not an “official” Bored Ape restaurant, the rapper is within his rights to attach his own NFT image to it and trade on BAYC goodwill.

Snoop rules the metaverse.

Like Bored & Hungry, Dr Bombay’s Sweet Exploration will feature branding and decor inspired by Bored Ape and Mutant Ape Yacht Club NFTs owned by the restaurant’s creators. Food Fighters Universe also plans to launch its own NFTs providing a range of benefits around its fast food outlets.

Last year, Snoop Dogg outed himself as the owner of an NFT collection worth US$17 million. In February, the rapper announced his acquisition of famous hip-hop recording entity Death Row Records, which he planned to turn into the world’s first NFT music label. “I want to be the first major in the metaverse,” Snoop said at the time.

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APE Token Pumps 55% Following Rumours of Land Drop Going Viral

The price of ApeCoin (APE) has exploded 55 percent following Twitter speculation that holders of the token would be able to purchase land in the Otherside metaverse MMORPG via a Dutch auction land sale.

Since the morning of April 18, APE has surged from its recent low of US$11.05 to a high of US$17.30 on April 21. According to CoinGecko, at the time of writing APE had retraced its gains slightly and was trading at US$15.95.

A Tale of Two Tweets

The APE buying frenzy has been driven by speculation that holders will have access to land in the Otherside metaverse MMORPG, which is currently being developed by the creators of the Bored Ape Yacht Club (BAYC), Yuga Labs.

Rumours had been circulating online since April 18, but two tweets in particular sparked investor interest. The first, tweeted a day later by a user known as ‘WillyTheDegen’, suggested that holders of the Yuga Labs-created NFTs BAYC and Mutant Ape Yacht Club (MAYC) would be airdropped land in Otherside:

The second tweet, posted on April 20 by ‘renegademasterr’, stated that Yuga Labs would be running a Dutch auction – where the starting price is high and bids get gradually lower – to sell Otherside land using APE as the purchasing currency:

This surge illustrates just how fickle the crypto market can sometimes be, driven by social media chatter and a healthy dose of FOMO.

APE Has Had a Turbulent Time

Since launching in March 2022, APE has been quite a volatile asset, even by crypto standards. On its first day of trading the token plunged 80 percent from its all-time high of US$39.40, and early this month it fell 20 percent following a hack on the related BAYC Discord servers.

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Bored Ape NFT Owners Launch ‘Bored & Hungry’ Pop-Up Restaurant

Curious punters queued around the block as the world’s first Bored Ape Yacht Club (BAYC)-themed pop-up restaurant opened in Southern California, US, on the weekend.

Bored & Hungry, on 7th Street in Long Beach, Southern California. Source: tubefilter.com

In partnership with Houston rapper Bun B’s Trill Burgers and Belief Burgers, Bored & Hungry calls itself a “smash burger-themed concept” where customers can buy fast food using Ethereum or ApeCoin.

As the proud owner of BAYC #6184, which he bought for US$267,000 on March 1, food entrepreneur Andy Nguyen used his Ape’s IP to create the restaurant’s brand:

NFTs ‘More Than Just a JPEG’

“The goal is to give back to the growing Web3 community and open the doors to those who want to learn more about the NFT world,” Nguyen said. “Our job is to […] show people that you can create a brand/business out of this IP, taking away the stigma of, ‘It’s just a JPEG’.”

Filled with Bored Ape and Mutant Ape images (Nguyen now owns four Apes), Bored & Hungry is on busy 7th Street in Long Beach and will compete with several other fast-food franchises. The grand opening attracted people of various ages, colours and genders, all looking to experience what’s claimed to be the world’s first NFT restaurant (that title actually belongs to New York’s Flyfish Club, founded by Gary Vee).

The commotion also piqued the curiosity of several passersby, some of whom asked what it was about. One wag standing in line was quick to respond with the following soundbite:

Crypto, capitalism, and hamburgers – what could be more American than that?

Bored & Hungry customer

In December, Bored Ape creators Yuga Labs joined forces with Adidas to enter the metaverse, the sports apparel giant having bought its own BAYC NFT in a show of good faith. And what are we to make of last month’s decision by Yuga to acquire the commercial rights to two of the most popular NFT collections on the market, CryptoPunks and Meebits? Watch the NFT space to find out.