Tag: Meta

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Blockchain Crypto News NFTs Polygon Social media

Meta Announces NFT Marketplace on Instagram

Instagram will soon have a built-in NFT marketplace according to a November 1 announcement by Meta, the company behind social media apps Facebook and Instagram.

According to a statement from Meta, the marketplace will function as an ‘end-to-end’ NFT toolkit, allowing users to create, showcase and sell their NFT from within the Instagram app. Creators will be able to sell their NFTs — or digital collectibles as Meta calls them — both on Instagram and on other platforms.

The new marketplace will initially be tested with a small group of hand-picked US-based creators, including Amber Victoria, Dave Krugman and Isaac ‘Drift’ Wright, with plans to eventually expand access to creators throughout the world.

Marketplace Designed to Support Creators

Meta’s Head of Commerce and Fintech, Stephane Kasriel says the purpose of the new NFT marketplace is primarily to support creators and make it easier for them to monetise their work.

In a Medium post published the day after Instagram’s new NFT marketplace was announced, Kasriel made the case for blockchain and other Web3 technologies that solves many of the issues creators face, such as segmented audiences across multiple platforms and difficulty monetising their digital creations. 

“[Blockchain] makes it possible for creators to build more direct and profitable relationships with their audiences because it gives them more ownership over their work with blockchain-based assets that can be monetized, like NFTs. Blockchain also gives creators the ability to take their content and fans with them to different platforms.” 

Stephane Kasriel, Head of Commerce and Fintech, Meta

Marketplace to Run on Polygon, No Gas Fees

The new marketplace will use the Polygon blockchain, which is an Ethereum layer-2 scaling solution, and will initially be entirely fee-less — Meta says for now it won’t charge fees to use the marketplace and will also cover any Ethereum gas fees. According to Kasriel Meta doesn’t plan to start charging fees until 2024. 

All transactions made through the Instagram marketplace will however still be subject to the 30 percent ‘Apple Tax’ which applies to all apps on Apple’s AppStore.

The marketplace will also support video-based NFTs. Support for Solana and Phantom wallets are to be added at some stage in the future.

Meta has demonstrated it sees a bright future in Web3 technology, having previously launched its own blockchain-based system known as Diem. In May of this year, Instagram added a feature allowing users to display their Ethereum and Polygon-based NFTs. The launch of this new marketplace shows a significant deepening of Meta’s interest in leveraging Web3 technologies.

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Blockchain Crypto Art Crypto News Flow NFTs Social media

FLOW Pumps 50% Amid Instagram NFT Integration in 100 Countries  

A new Instagram feature that lets people post NFTs minted on the Flow blockchain saw the value of the FLOW token surge over 50 percent within 24 hours.

FLOW rose from less than US$2 on August 4 to US$2.98 the following day after social media giant Meta announced its support for digital collectibles minted on the blockchain. 

So far, the rally has been sustained, with FLOW’s price sitting at US$2.89 at the time of writing – however, it’s still down over 93 percent from its all-time high of US$42.40 in April 2021.

Expanded NFT Integrations on Instagram 

Meta began testing a feature to let Instagram users in the US upload NFTs at no cost in May, with support for crypto art minted on the Ethereum and Polygon blockchains. Meta said that being able to showcase NFTs would help creators build a broader audience and more monetisation opportunities.

The company’s latest announcement opens up the feature to users in 100 countries in Africa, Asia-Pacific, the Middle East and the Americas, as well as adding support for the Flow blockchain.

Digital wallets that can be connected to Instagram now include Coinbase, Dapper, Rainbow, MetaMask and Trust Wallet. Once a user has connected their wallet, they can share NFTs on their Instagram profile and public information will also be drawn in and displayed – such as a description of the NFT and the Instagram usernames of the creator and collector (unless accounts are private).

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Crypto News Facebook Metaverse

US Regulator Sues Meta to Prevent it from Owning the Entire Metaverse

The US Federal Trade Commission (FTC) has shared a media release indicating its intentions to sue Meta and block its acquisition of Within, a VR fitness app maker.

The lawsuit, filed in the US District Court for the Northern District of California, comes off the back of rising concerns over Meta’s plans for metaverse expansion:

Meta Marches Toward a Monopoly

The purchase of Within may not be so significant on its own; however, the FTC has concerns it could be Meta’s first step towards holding a monopoly over the metaverse:

In its media release, the FTC stated that it sought to block the purchase and alleges that Meta is attempting to stifle VR fitness competition from independent studios. The commission’s final vote was 3-2 in favour of blocking the deal.

With Meta already owning ‘Beat Saber’, which many deem a fitness app, there is concern that the purchase of Within could stifle competitive innovation. However, Nikhil Shanbhag, Meta’s vice president and associate general counsel, has challenged this notion.

https://theorg.com/org/meta/org-chart/nikhil-shanbhag

The idea that this acquisition would lead to anticompetitive outcomes in a dynamic space with as much entry and growth as online and connected fitness is simply not credible.

Nikhil Shanbhag, Meta vice president/associate general counsel

The FTC’s plans to prevent the purchase of Within are not the only new information to come to light this week. Meta’s latest earnings report for Q2 revealed that the tech giant’s Facebook Reality Labs (FRL) division recorded a loss of US$2.81 billion, only a slight improvement on its Q1 loss of US$2.96 billion.

Meta is seemingly not fazed by these figures. Instead, the company is focusing on establishing its metaverse sector for what it hopes will be a successful 2030s decade.

Other Metaverse Developments

Of late, there have been multiple developments regarding the metaverse and its adoption. In April, Meta announced plans to open a physical metaverse-themed store in the San Francisco Bay area. Plans for the store include wall-to-wall curved LED screens to display what users would see when using virtual reality (VR) headsets. Its overall purpose is to provide demos and show the public how VR and metaverse tech work.

This week also saw new initiatives from Sandbox creator Animoca Brands, which has announced an alliance with several prominent Web3 companies to develop a new decentralised autonomous organisation (DAO). The DAO will prioritise users’ asset ownership capabilities and return autonomy to the owners of digital assets.

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Crypto News Crypto Wallets Metaverse

Meta Calls It Quits on Crypto Wallet ‘Novi’ After Just 10 Months

Meta Platforms has issued a notice to the users of its crypto project, Novi, recommending they withdraw their funds without delay. This follows the announcement that Meta will cease the Novi project after the introduction of a digital wallet for the metaverse.

Deposits Close July 21

Novi, a digital wallet that offers fee-free instant money transfers using crypto, will be ‘ending soon’ according to Meta. The current form of the Novi project has been available for barely 10 months. However, its first phase – Calibra, the wallet for Meta’s Libra stablecoin – became available in 2019.

September 1 will mark the end for the wallet, with users no longer able to add money to their Novi accounts from July 21. The project’s end will also mean that Novi for Whatsapp will no longer function.

Funds remaining in accounts after September 1 will be transferred to the debit cards/bank attached to users’ Novi accounts.

In place of the Novi project, Meta is introducing the Metaverse digital wallet. This wallet will allow metaverse players to securely manage their identity, possessions, and payments. Meta seems to be placing the emphasis, yet again, on the potential of the metaverse:

You can expect to see more from us in the Web3 space because we are very optimistic about the value these technologies can bring to people and businesses in the metaverse.

Meta statement

In October 2021, the Novi wallet began trials across a select group in the US. Meta touted the ease of sending and receiving money – a process that could take place instantly, securely, and with no fees. Meta’s head of crypto and fintech at Novi, Stephane Kasriel, announced the rollout on December 9.

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Australia Crime Cryptocurrency Law Facebook Scams Social media

Australian Consumer Watchdog Sues Meta Over Crypto Scam Ads

The Australian Competition and Consumer Commission (ACCC) has announced it will be suing Meta over the company’s failure to block crypto scam advertisements involving Australian public figures that are in breach of Australian consumer law.

person holding silver iphone 6 https://unsplash.com/photos/iurEAyYyU_c
ACCC takes action against Meta, the owner of Facebook and Instagram. Source: ABC

False Endorsements of Crypto Investments

Dick Smith, David Koch and Andrew Forrest are some of the prominent Australian personalities unwittingly involved in a series of crypto scam ads circulating on Facebook. The ads claim that the featured celebrities have hugely benefited from cryptocurrency investments, then direct users to scam websites on the strength of these false endorsements.

The consumer watchdog believes that Meta is not doing enough to prevent the circulation of these ads on both Facebook and Instagram. The personalities in the ads have not given any permission for their names and faces to be used in the money-making schemes, and users who have engaged with this material have reportedly been the victims of intense pressure tactics, including phone calls asking for funds.

Rod Sims, the ACCC’s chair, outlined his disappointment with Meta’s lack of action and solutions in a March 18 media release:

https://www.accc.gov.au/media/image-library

Meta should have been doing more to detect and then remove false or misleading ads on Facebook, to prevent consumers from falling victim to ruthless scammers.

ACCC chair Rod Sims

Sims stated that in one circumstance an individual consumer lost A$650,000 to one of these scams. The ACCC will be seeking injunctions, penalties, declarations, costs, and other orders from Meta to ensure the practice does not continue.

Australia Cracks Down on Crypto Scams

News of the ACCC’s legal action against Meta follows an investigation into how Australians lost over A$70 million in 2021 through investment scams alone.

Scamwatch reported in July last year that investment scams involving cryptocurrency and other digital assets were on the rise. Other prominent fraud-related practices have included romance scams, personal identity theft and illegal crypto mining.