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NFTs Sport and Leisure

Atlético de Madrid and STEPN Partner in New NFT Sneaker Collection

Spanish football club Atlético de Madrid announced this week that it will be forming a partnership with Web3 lifestyle app STEPN to develop a new NFT collection of sneakers:

These NFTs are Made for Runnin’

STEPN and Atlético de Madrid FC will collaborate with the WhaleFin exchange to release more than 1,000 pairs of digital football boots/sneakers, all compatible with STEPN’s run-to-earn app.

Those acquiring the footwear will receive exclusive access to physical Atlético de Madrid merchandise, WhaleFin airdrops, and in-person match tickets.

Over the previous year, STEPN has been prioritising the growth of its Solana-based fitness application, which reported healthy Q2 earnings of US$122.5 million. Currently, the NFTs STEPN requires for gameplay trade at a floor price of 1.58 SOL (US$65).

STEPN is now focusing on “creating win-win partnerships for partner brands and also the users through real-world rewards and perks”, according to chief marketing officer Shiti Rastogi Manghani.

Nike NFT Sneakers Already to Market

STEPN is not the only brand to launch an NFT sneaker collection. Nike launched the ‘CryptoKicks’ collection in April this year and the debut of its Ethereum NFT sneakers followed its December 2021 leap into the metaverse via the acquisition of digital art house RTFKT Studios. CryptoKicks can be modified via ‘Skin Vials’ for a unique range of styles and aesthetics.

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Australia GMT Token Markets Solana

Adelaide-Based STEPN Announces $122 Million in Q2 Profits, Plans Buyback and Burn

On July 12, Adelaide-based move-to-earn platform STEPN announced a Q2 profit of US$122.5 million, which it says was generated through its platform fees.

In keeping with the economic plan outlined in the project’s whitepaper, STEPN plans to allocate 5 percent of this profit to its Q2 buyback-and-burn program. The Solana-based move-to-earn leader also revealed that a portion of the profit would be spent addressing security and cheating issues that have plagued the platform recently.

Details of Token Burn

According to STEPN, its buyback-and-burn program is designed to ensure its users are “best supported”. Generally, token burning is seen as a way to increase the scarcity of a token and therefore increase its price – STEPN uses this mechanism to increase its token’s value over time and make its platform more attractive to users. 

Based on the 5 percent figure cited in the announcement, the Q2 buyback-and-burn program should see just over US$6 million worth of tokens burnt. STEPN explained that the program may “take a few weeks to complete in order to avoid causing sudden price volatility”.

Security, Integrity Top Spending Priorities

After a string of DDoS attacks targeting the platform in the first half of 2022, the STEPN team says it has decided to spend more resources increasing server capacity and enhancing the security of the platform.

We are committed to delivering the best possible service to our users and have been working to amplify the platform’s security and server capacity to prevent future DDoS attacks. With the profits realised during Q2, we will be able to double down in our commitment to this and devote more resources to our efforts.

STEPN team

While the platform has always had an anti-cheat system, the team said part of the Q2 profit would be used to enhance this system:

We have heavily invested in this mechanism since day one and we will continue to do so [to] ensure the fairness of the STEPN game landscape. We are set to improve upon our AI’s ability to detect anomalies, prevent accounts from using bots for mining, accounts faking movement to gain additional rewards, and more.

STEPN team

Other areas of the business that will receive spending boosts heading into Q3 include team expansion, partnerships, and marketing.

STEPN Leads Emerging Move-To-Earn Sector

STEPN is one of the leaders in the emerging sector of move-to-earn platform: crypto-based apps that allow users to earn rewards by exercising. The platform has seen significant growth since launching in December 2021. By April of 2022, STEPN had soared in value 217x

Like most crypto projects, though, it has recently seen its value drop dramatically, partly due to factors affecting the whole market and partly due to a spate of DDoS attacks and cheating scandals that have rocked confidence in the project.

Currently, STEPN’s governance token GMT is changing hands at US$0.85, down around 78 percent from its all-time high of US$3.83, which it hit in April.